The 7Cs of Persuasion

This is a powerful set of seven communications elements for convincing and influencing your most important audience, whether it’s your customers, a group to which to you are speaking, or an individual.

Much of the Points of Sail blog is written in the context of how what we see in this multi-media and interactive world relates to or can be found in the 7Cs of Persuasion. 

For the full list of all 7Cs of Persuasion and/or for a consultation on how to leverage them for your specific purpose, call Rick Cram at 508-359-0136 or submit a reply below with your contact information.

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2 Responses to “The 7Cs of Persuasion”

  1. You Know What?… « Points of Sail Says:
    December 12, 2008 at 12:54 pm | Reply

    [...] interviewer visualize the benefit and value of your experience. The second “C” from our 7Cs of Persuasion is CASE [...]

  2. “Do Not Be Afraid” « Points of Sail Says:
    December 24, 2008 at 3:37 pm | Reply

    [...] the fifth “C” in the 7Cs of Persuasion, reflects a personal belief, confidence and determination, and it’s wonderfully [...]

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