Author Harold J. Seymour wrote, “Leaders are the ones who keep faith with the past, keep step with the present and keep the promise to posterity.”
What are you doing to keep step with today and keep that promise of your brand and your business for the future?
With the addition of one new product sampling program, one of our clients realized a 28% growth in their business last year.
Did you know that a positive sampling experience (whether you’re selling a product or service) is one of the most powerful of all marketing tools?
What are you doing to create sampling opportunities?
It’s essential to know why customers say “yes” to you and…equally so…why customers say “no.”
These are two important questions in our strategic evaluation, when we’re assessing a new client’s current situation and as part of our periodic evaluations and strategic planning.
Without knowing the answers to both questions, all that is communicated through marketing and sales is vulnerable and potentially handicapped. Yet, it’s common to see these questions have not been asked, at least for some time.
Do you know why people are saying “yes” and “no” to you?
When was the last time you asked?
The curtain opens at Carnegie Hall and each of the 12 members of the Big Apple A Cappella Choir takes a deep breath, preparing to fill lift their voices in song and delight the audience with a performance worthy of a standing ovation. Yet the audience is instantly overwhelmed with confusion. The singing has begun but everyone is out of key in a perplexing mess no one could possibly describe as music. Each member is singing a different song.
Ideally, each member of the choir sings a part of the same song that harmonizes with and supports the other singers.
The same is true with the different parts of your marketing, and never before has it been more important for marketers and fundraisers to take this, the sixth step towards gaining market share now:
6. Increase the integration of all marketing actions and initiatives with your website and Internet marketing.
Time and again I’ve seen the results of a campaign (whether it’s only a direct mailing or a multi-media program) being strengthen by incorporating the client’s web site, as well as the use of other media. And frequently I’m seeing marketers and fundraisers not taking the time or steps to combine their most powerful communications tools.
At the heart of the rationale for integration are three parts:
With huge populations turning first to websites to garner information for the decisions they make and as the place where they take action, it’s essential to make Internet marketing a core, foundational part of every marketing component.
Is your organization fully integrating all marketing, sales or fundraising assets?
It’s a chilling 20 degrees right now and many furnaces are hard at work here in New England.
What’s more important to oil-heat customers than reducing our dependance on foreign oil? According to our research…
Are you surprised?
Are you holding back in any way? Consider this…
When the angel greeted Mary and told her of what role she was to play for God, to be the mother of Jesus Christ, she was “greatly troubled” and filled with doubt.
How common it can be to for us to react the same way when we have—to put it one way—a monumentally tall order ahead of us, or “big, hairy, audacious goals” to accomplish. When presented with new, grand roles to play, fear and doubt are among our own internal “first responders.”
Yet look at what God instilled in Mary and what she, in turn, claimed for herself. The angel said, “Do not be afraid.” Then Mary, as if with her head held high, shoulders back, and with a confident voice declared, “I am the Lord’s servant…May it be.”
The angel and Mary reveals to us the quality we are to possess in such (in all) moments: conviction. We are to have a firmly held belief—a confidence, sincerity—in the certainty of our living and working out those things we are to do.
Conviction, the fifth “C” in the 7Cs of Persuasion, reflects a personal belief, confidence and determination, and it’s wonderfully contagious.
May this holy season and holy day remind us all to not hold back, to not be afraid, but rather to live, work and relate with conviction.
Merry Christmas.
Scripture reference: Luke 1: 29-38
I’m getting tired of receiving emails from Reunion.com…which I receive about once a week…that “A 51-year-old from Medfield visited your profile.”
That’s me, and I haven’t even visited it in a month.
My preference is for LinkedIn, Facebook, and the jury is still out on Plaxo.
Which are your favorites, and why?
“In motivating people, you’ve got to engage their minds and their hearts.” – Rupert Murdoch
True, though put “hearts” before “minds” for your advertisements.
It’s our human nature to first react emotionally to what is being communicated to us.
When your ads create a positive emotional reaction, and then provide information that lets your audience justify—rationalize—that emotional response, you’ve got a message that can effectively motivate.
In one of our research projects, we asked hundreds of employees to name something frequently asked on a job interview.
The number one answer: Previous Experience
If you’re job hunting, you’ll be more persuasive by using success stories to help your interviewer visualize the benefit and value of your experience. The second “C” from our 7Cs of Persuasion is CASE HISTORIES.
Audiences of one, or one million are more fully engaged and convinced when they hear or see positive outcomes.
What do you think were the next five responses to our survey, subjects brought up during job interviews?
