The first rule when planning to motivate or persuade anyone: consider who you’re communicating with.
What did the authorities know (or assume) about the drivers of this road that such a sign was necessary?
What other signs are likely to be further down this road?
“CAUTION – WIDELY SCATTERED LIGHT WHEN SUNNY”
Reminds me of the Scarecrow with his arms pointing opposite directions in The Wizard of Oz
When we try to communicate more than one main message and too many details in any form of media, the more confusing and less motivating we become.
Define your one, primary message, and then carefully select what supporting messages are necessary, if any.
Meanwhile, be careful when driving in Hawaiian parking lots, and send me your photos of funny signs and messages like this one.
I just set up my first Twitter page and am exploring how to leverage this “broadcasting” app.
You can find me at https://twitter.com/RickCram.
Are you on Twitter? And if so, are you on to follow or be followed?
