After reviewing a good number of quotes on “conviction” (one of the 7 C’s of Persuasion), I found one that makes a good point…
“Conviction is worthless unless it is converted into conduct.”
- Thomas Carlyle
Your conviction not only challenges you to act it out…work it and live it out…it is one of most powerful catalysts for motivating others to take action.
How are your convictions leading to actions with your marketing, sales and fund-raising?
