Fill in the blank, and then answer the question.
“If you were king, what would you do to improve __________?”
At least once a year, everyone in your management team should address this question, with the pressing issues filling in the blank.
A good way to know what to place in the blank is to ask and answer the question, “What is the largest challenge facing our organization?”
The “king” question should be posed to middle management, line and staff, customers, channel and center-of-influence constituents, as well, once a year or when your conducting research to strengthen your brand and key strategic issues.
Have you ever asked and answered the “king” question? Were you surprised by the results?
