Archive for February, 2009

Dear Leaders,

February 24, 2009

Author Harold J. Seymour wrote, “Leaders are the ones who keep faith with the past, keep step with the present and keep the promise to posterity.”

What are you doing to keep step with today and keep that promise of your brand and your business for the future?

The Power of a Positive Sampling Experience

February 14, 2009

With the addition of one new product sampling program, one of our clients realized a 28% growth in their business last year.

Did you know that a positive sampling experience (whether you’re selling a product or service) is one of the most powerful of all marketing tools?

What are you doing to create sampling opportunities?