It’s essential to know why customers say “yes” to you and…equally so…why customers say “no.”
These are two important questions in our strategic evaluation, when we’re assessing a new client’s current situation and as part of our periodic evaluations and strategic planning.
Without knowing the answers to both questions, all that is communicated through marketing and sales is vulnerable and potentially handicapped. Yet, it’s common to see these questions have not been asked, at least for some time.
Do you know why people are saying “yes” and “no” to you?
When was the last time you asked?
